Avocado and the Dichotomy

20220428 #breakfastdiary 421, 14°C/clear, 10min/exercise I don't remember eating a proper dinner last night, and yet somehow I feel full — must be the avocado purée with natto and egg yolk, Experts point to a simple failure to break the dichotomy — Olive Young for mass-market cosmetics, department stores for luxury ones — as the reason these beauty specialty shops struggled. Sephora in particular is seen as having failed to differentiate itself as a beauty platform. One industry insider explained, “People say they can't picture which brands they'll actually find at Sephora,” adding, “without standout exclusive products, Sephora never built its own edge, and on top of that, a weak online strategy and shaky price competitiveness added up to poor results.” Yoo Ji-yeon, Even the World's Biggest 'Sephora' Couldn't Make It Here — the Brutal History of Korean Beauty Specialty Shops, and Why COVID probably didn't help, but it seems there's still a market where the #dichotomy of mass-market versus luxury simply works