Corn Salad with Mascarpone

20220927 #breakfastdiary 556, 13°C/occasionally cloudy, 33min/exercise A psychological kick matters in menu design too. We build menus around platters and combinations so the food looks even prettier. If you plan things to be Instagrammable from the start, they often go viral on their own — you barely need a separate marketing budget. (omitted) I think of GFFG as an idol agency. SM keeps producing idols, from H.O.T. to NCT to Aespa. GFFG is the same way — it hasn't stopped at Downtowner and Knotted, new brands keep coming out. We're building the system so these brands can only go down a good path. GFFG's Lee Jun-beom: Dressing F&B in fashion, raising brands like idols, @longblack.co The comparison between F&B and an idol agency is (of course) very striking, and Downtowner, Littleneck, Knotted, Hojokban, Clap Pizza, Wokshunery, Kima Sushi, and Anyoccasion all seemed to share a certain #GFFG mood that's hard to put into words. Today's breakfast #psychologicalkick is mascarpone cheese. Slice corn lengthwise and spread it on a plate, then add boiled sweet peas. Olive oil, white balsamic, pepper pepper — and the #psychologicalkick, mascarpone cheese. #cornsalad