20230513 #breakfastdiary 758, 17°C/mostly clear
Many brands rely only on visual media to reach people's hearts. Now, though, they're looking for other ways too.
(Raja Rajamannar, Mastercard CMO)
That's why, beyond the usual eye-catching ads, Mastercard also makes a fragrance (smell), macarons (taste), and music (hearing). And the most striking piece of all is a small notch cut into one edge of the card (touch), designed for people who are visually impaired.
Having a big marketing budget doesn't guarantee you can do something like this, but one thing's certain — without any budget, you definitely can't.
*Notch: a small mark or groove cut into the surface or edge of a card
Learning from yesterday's breakfast failure —
1. Boil the penne in salted water, drain, and toss with olive oil.
2. Cut the zucchini into thick slices and sear in a hot pan with olive oil, just once on each side.
3. Blanch the peas in boiling water.
4. Toss the penne, zucchini, peas, and pesto together in a bowl. #ZucchiniBasilPestoPenne
This is a recipe from #MyLocalFoodSalad.
While we're at it, let's go all in on zucchini — #ZucchiniBasilPestoPenne
1. Boil the penne in salted water, drain, and toss with olive oil.
2. Cut the zucchini into thick slices and sear in a hot pan with olive oil, just once on each side.
3. Blanch the peas in boiling water.
4. Toss the penne, zucchini, peas, and pesto together in a bowl.
This is a recipe from #MyLocalFoodSalad.