Cream Pasta

20221017, #breakfastdiary 571, 6°C/clear, 15min/exercise Service has to keep evolving, but a paradoxical phenomenon can show up along the way: consumers who've consistently experienced great service keep raising their expectations, to the point where it becomes harder and harder for companies to satisfy them. It's similar to how, if you keep eating delicious food, at some point it stops tasting as delicious, or how getting special treatment often enough makes you forget to be grateful for it. For example, when American Airlines first introduced its mileage program, every customer was thrilled and grateful - but now, people complain loudly over even the smallest inconvenience involving mileage redemption. Today's consumer market is caught in what's sometimes called the "hedonic treadmill" or "satisfaction treadmill" - the more happiness you feel, the higher the bar rises, until you end up feeling less happy than before. Maybe it's something like that same psychology behind customers cheering for a foul-mouthed grandma restaurant owner's insults, or craving a "profanity latte" - Heat olive oil in a pan and sauté the prettiest garlic and onion in the world. Once the garlic turns nicely golden, pour in the boiled pasta and the béchamel sauce made a few days ago. Transfer to a plate, pepper pepper, a thick #creamspaghetti If the béchamel sauce feels too thick, add a bit of milk to adjust the consistency. A morning where I learned what happens if you don't,