Shiitake Mushroom Burger, BTS, McDonald's

20210614, #breakfastdiary 119, 19°C/foggy, 25min/exercise Remove the stems from big cheongyang shiitake mushrooms and stuff them with the perilla pesto I made yesterday. Layer on colby cheese, perilla leaves, tomato, and brie in order, then cover with the mushroom cap. (If it seems bland, feel free to add more pesto.) Bake for about 15 minutes in a 180°C oven. A #shiitakemushroomburger that uses mushroom instead of a bun. McDonald's “The BTS Meal” is a hit right now. In Indonesia, it apparently even had to pause sales because of the crowds of fans. It's a smart move, too — releasing it as nuggets instead of a burger out of consideration for religious dietary preferences — and you can spot marketing messages clearly aimed at tugging on fan hearts, like “BTS's favorite” and “two special sauces personally chosen by BTS.” Along with all that, even the Hangul consonants printed on McDonald's staff t-shirts worldwide have ended up putting Korea's alphabet on the global map. #BTS #McDonalds