20221002, #breakfastdiary 561, 20°C/cloudy, 17min/exercise
Sober Curious - a term for people who've grown wary of drinking culture and start questioning the act of drinking and getting drunk itself. That said, they probably don't want to give up the taste of alcohol entirely. What they're after is exactly that: a non-alcoholic drink that tastes like the real thing without the buzz.
(Source: Non-Alcoholic Drinks: The Only Blue Chip in the Alcohol Market - Reading the Three Big Trends, @longblack.co)
While the growth rate of the existing alcoholic beverage market is (effectively) zero, the non-alcoholic market is growing by 9% - and with freer online sales and marketing, the outlook is that it'll ride the wellness trend into the mainstream.
Let's make a scallion salad to go with the #cass0.0 I picked up yesterday.
Score the scallion, heat olive oil in a pan, and grill it on both sides. Top with bacon, feta, and egg, a few twists of pepper, and a quick drizzle of vinaigrette.
My own #frenchstylesalad recipe.
Ingredients
Check items off while grocery shopping - it’s remembered here.
Steps
01
Pan-fry the bacon with no oil until crisp, then chop with a knife.
02
Heat olive oil in a pan, score the scallion, and grill on both sides.
03
Plate the scallion from step 2, then top with the bacon from step 1, feta cheese, and a boiled egg. Finish with dressing and pepper.